About

ItsNotAI is a verifiable label that offers proof of human authorship. In an era increasingly shaped by generative AI, we provide creators with a trusted way to distinguish their work and uphold the value of human creativity.

Why ItsNotAI?

As generative AI becomes more advanced, distinguishing between machine-generated and human-made work is becoming increasingly difficult. ItsNotAI labels human-made content, serving where creativity and originality matter the most.

How reliable is the label?

Every ItsNotAI label is backed by a multi-layered verification process. We utilise results from our AI detection engines alongside human review of both the content and its metadata, maximising accuracy.

What is the label identifier and how does it work?

Every ItsNotAI label has a unique identifier. Viewers can scan the QR code or search for the ID on our website to confirm the information associated with a label.