ItsNotAI is the first verifiable label system that helps creators show their content wasn’t made by artificial intelligence. Created by students from ETH Zurich, the project aims to bring transparency and trust in creator communities
The case for Human Creativity
Amid the increasing capabilities of generative AI, it is increasingly difficult for the public to recognize whether texts, images and videos are generated by AI. Our label makes it easy for creators to back their claim and for viewers to verify and trust it.
AI-Detection Review
By combining AI detection software with expert review of the content and related material, we can achieve the most reliable outcome possible.
Label Identifier
A unique ID is associated to each label. The viewer can verify the correctness of the associated content on our website homepage.
