1. Purpose of the Label
The “ItsNotAI” label indicates that the content it is applied to was likely not generated by artificial intelligence (AI). The label is issued after a structured assessment process designed to determine, to the best of our ability, whether the submitted content was not generated by AI.
2. Verification Process
We use a combination of proprietary software and third-party AI detection tools to evaluate submitted content. These tools analyze elements such as linguistic patterns or image colour patterns to provide probabilistic results that help guide our decision.
Content may be shared with trusted third-party providers solely for the purpose of AI-authorship evaluation. We require these providers to comply with applicable data protection laws.
To support the evaluation process, applicants are encouraged to submit optional materials, such as drafts, timestamps, or work-in-progress images, which may be reviewed manually.
We do not evaluate or make any claims about the content’s subject matter, message, originality, legality, or accuracy. Our assessment is limited solely to whether the content appears to have been directly generated by AI.
If, based on our review, the content is determined to be most likely AI-generated, a Verified Label will not be issued. In such cases, any fees related to the verification will not be refunded.
3. Limitations of the Verification
- We do not fact-check the content.
- We do not verify ownership, originality, or legal compliance.
- We do not endorse or take responsibility for the views, claims, or implications associated with any labeled content.
AI-authorship detection technology is an evolving field and current tools rely on probabilistic assessments that may produce false positives or false negatives. Furthermore, the line between AI-generated and human-created content is not absolute, and may involve indirect or partial influence from AI, making it impossible to verify with 100% certainty.
The Verified Label reflects conduct a best-effort evaluation based on the data available at the time of review and therefore only indicates our judgement, that the content does not seem to have been directly generated by AI.
4. Content Display Options
After verification is complete, a link to the content is listed along with its ID on our website to allow the public to view the verified item.
We encourage users to maintain the accuracy and availability of the linked content. We do not claim ownership, and all rights remain with the copyright holder.
If the user requests removal of the verification record or associated link, we will honor the request without charge. For modifications of the link or other data associated with the labeled content, a fee may apply. Such requests can be made at: contact@itsnotai.org.
5. Liability Disclaimer
ItsNotAI is not responsible for the content to which a Verified Label is applied, nor for any consequences resulting from the use or misuse of the label.
This includes, but is not limited to:
- Intellectual property or copyright disputes
- False or misleading declarations by users
- Any reputational or commercial consequences
The Verified Label reflects our good-faith assessment based on available data and tools at the time of review. It does not constitute a guarantee or endorsement of the content.
6. Revocation and Misuse
ItsNotAI reserves the right to deny or revoke a Verified Label at its sole discretion. Revocation may occur under, but not limited to, the following circumstances:
- It is determined or reasonably suspected that the content was generated, in whole or in part, by artificial intelligence
- False, incomplete, or misleading information was submitted during the verification process
- A credible complaint, report, or concern is raised regarding the misuse of the label
- The content or its presentation has been altered after verification
- New information emerges that would have affected the original verification outcome
We may take such action without prior notice to maintain the integrity and trustworthiness of the Verified Label system.
7. Data Protection and Privacy
We collect and process personal data solely for the purpose of providing the ItsNotAI label verification service. This may include contact information and submitted content or supporting materials.
All data is handled in accordance with the General Data Protection Regulation (GDPR). Users have the right to access, correct, or delete their personal data by contacting us at contact@itsnotai.org.
For more detailed information about how we collect, store, and use personal data, please refer to our separate Privacy Policy.
8. Cookies
By using our website, you consent to the use of cookies as outlined in our Cookie Policy. We use cookies for basic functionality and analytics. Users may manage their preferences at any time via their browser settings or through the cookie management tools available on our website.
9. Intellectual Property
The name “ItsNotAI”, along with all associated logos, label designs, and visual assets are protected intellectual property. Unauthorized use, reproduction or alteration is strongly prohibited without prior permission.
10. Updates to These Terms
We may update these Terms and Conditions from time to time. If we make significant changes, we will give notice through our website or by other appropriate means. Continued use of the label or verification services after updates take effect constitutes acceptance of the revised terms.